marketing campaign management

The Hangover

March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of…

4 years ago

Campaign Checklist

Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY…

4 years ago

How to Increase Direct Mail Responses with Variable Data Printing

Have you ever received a generic piece of mail that made you feel like one of the masses? It might…

6 years ago

The Hidden Value of Marketing Automation Software

Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that…

11 years ago

Ring in the New Year by Conducting a Marketing Audit

Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In…

13 years ago