by NextPage | Mar 11, 2014 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Do you remember the late 80’s? The birth of MTV revolutionized the music industry. In 2013, we’re in the throes of yet another revolution – only this time it’s shaking up the print industry. And no, print is not dead. It’s evolving, a lot like the music industry did...
by NextPage | Dec 5, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
We have all experienced bad customer service, so why would you allow your customers to experience the same thing? Keep your customers in the loop by focusing on their needs. The Midas Touch: The best thing to do is level with your customers. Do not create unreachable...
by NextPage | Oct 31, 2013 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each...
by NextPage | Oct 17, 2013 | Blog, BRAND ASSET MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
If you are going to do something, do it right! We all want to make sure our marketing campaigns hit home with our target audience. Put some potency into your advertising by following these guidelines. Ready Aim, Market: Don’t take shots in the dark with your marketing...
by NextPage | Aug 22, 2013 | Blog, Uncategorized
Creative Variable Data Printing Services If you are looking to increase response rates and cut costs, we have some creative ideas in which you can use Variable Data Printing. Before saying something like, “We already use data printing services”, ask yourself a few...