by NextPage | Jul 26, 2012 | BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain? In the world of...
by NextPage | Jul 17, 2012 | MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Marketers wear many hats to design campaigns that earn loyalty, likes, sales, or donations. To start your next project with a zero-based obstacle point of view, think like a great architect. How would Le Corbusier design the rollout? How would Karl Rove remove the...
by NextPage | May 30, 2012 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Testing one, two. Simply running an a/b split with all your marketing campaigns can pay dividends in the end. It’s as elementary as a nursery rhyme. To run a split test, you create two or more messages (either with different content or just a different subject line)...
by NextPage | Apr 17, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Today reality isn’t always wysiwyg (what you see is what you get). We have reality, virtual reality, alternate reality, digital reality and now augmented reality. This great new tool may be on the way to helping marketers get their clients to experience a new level...
by NextPage | Dec 27, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT
Over lunch my friend described the duress his associates were going through because of a switch from a fixed- to zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each...