Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn't mean that…
For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority…
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking…
QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital…
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the…
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he…
Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant…
IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned…