Multi-Channel Marketing

You’ve (Still) Got Mail

Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn't mean that…

4 years ago

The Story Is The Story

For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority…

4 years ago

The New Tools of Engagement

A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking…

4 years ago

iPhone Update Scans QR Codes Without An App

QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital…

7 years ago

Multi-Channel Success Could be Easy as 1-2-3

Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the…

11 years ago

Why Marketing Artists and Marketing Scientists Need One Another

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he…

11 years ago

Read Up and Invest Time into Your Multi Channel Efforts

Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant…

12 years ago

IKEA’s Direct to Consumer Marketing to Grow Customer Base

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned…

12 years ago