by | Feb 15, 2018 | Blog, DIGITAL MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, Marketing, MULTI-CHANNEL MARKETING, QR CODES
Why combine online and offline marketing methods? After all, isn’t it cheaper to move your entire marketing campaign online? Well, the answer is simple- traditional marketing is still relevant, and I can prove it to you. Eight years ago, Pepsi invested millions of...
by | Aug 22, 2017 | DIGITAL MARKETING, DIRECT MAIL, INFOGRAPHIC, MARKETING INTELLIGENCE, MARKETING ROI, MULTI-CHANNEL MARKETING
Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by...
by | Aug 14, 2017 | Blog, Marketing, MULTI-CHANNEL MARKETING
Take a moment and give some thought to a typical day in your target customer’s life. How many devices does she interact with? How many channels is she using to access content that is useful, relevant and entertaining to her? How does she communicate with her friends?...
by Joel | May 16, 2017 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SALES STRATEGY
Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts...
by | May 11, 2017 | MULTI-CHANNEL MARKETING, SALES STRATEGY
Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that...