Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?
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Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?

According to research, 2% of colleges and universities are accommodating half of the recent enrollment boom. Why aren’t more colleges and universities getting their piece of the “increased enrollment” pie? According to a report released in June 2010 by the Pew Research Center, college enrollment grew 6% between 2007 and 2008, the most recent data...

Posted by September 16, 2010February 6, 2017
Personalize Your Marketing The Google Way
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Personalize Your Marketing The Google Way

It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google continues to develop...

Posted by August 21, 2010May 29, 2019
Is Social Media Marketing Poaching Direct Marketing Results?
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Is Social Media Marketing Poaching Direct Marketing Results?

For the marketing community, social media is the newest, shiniest toy we’ve had in a while, and most of us are rushing to learn how to utilize each new social platform to our advantage. Marketing budgets have begun shifting as well. Of the participants in the 2009 PRWeek/MS&L Social Media Survey 31% reported shifting in...

Posted by July 6, 2010February 7, 2017
Video: Multi-Channel Marketing Automation
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Video: Multi-Channel Marketing Automation

Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below to learn how businesses are using NextPage’s (formerly Mail Print) multi-channel marketing automation system to transform their lead nurturing and customer retention...

Posted by May 6, 2010December 28, 2016