Reach and Engagement: Email Marketing’s Big Challenges this Year
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Reach and Engagement: Email Marketing’s Big Challenges this Year

Theoretically, a marketing department should constantly be testing, reviewing their budget, and moving money to the best performing initiatives.  Unlike other forms of media, which can prove influence, but are challenged to prove profitability, direct marketing has an advantage in that it can produce exact ROIs. In my marketing practice, I find myself continually striving to get...

Posted by January 18, 2011January 18, 2018
Halloween Special: Using Direct Mail to Destroy the Environment
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Halloween Special: Using Direct Mail to Destroy the Environment

Earlier this week I posted an article about being an environmentally friendly mailer.  Unfortunately, I have witnessed companies who don’t have a clue about how to use direct mail in an environmentally-friendly way.  In the spirit of ghost, goblins and Halloween, I fabricated a list of how to use direct mail in evil ways. Here’s the...

Posted by October 28, 2010June 10, 2019
Guide to QR Codes for Direct Marketers
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Guide to QR Codes for Direct Marketers

What’s black, white and read all over? It’s not the newspaper anymore; it’s the square 2D barcodes called “QR Codes” that have already taken over Asia and Europe and are making strong inroads in the U.S. Unless you’re looking for them, there’s a chance that you may have overlooked these small squares filled with seemingly-random...

Posted by September 23, 2010January 18, 2018
Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?
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Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?

According to research, 2% of colleges and universities are accommodating half of the recent enrollment boom. Why aren’t more colleges and universities getting their piece of the “increased enrollment” pie? According to a report released in June 2010 by the Pew Research Center, college enrollment grew 6% between 2007 and 2008, the most recent data...

Posted by September 16, 2010February 6, 2017
Personalize Your Marketing The Google Way
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Personalize Your Marketing The Google Way

It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google continues to develop...

Posted by August 21, 2010May 29, 2019
Is Social Media Marketing Poaching Direct Marketing Results?
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Is Social Media Marketing Poaching Direct Marketing Results?

For the marketing community, social media is the newest, shiniest toy we’ve had in a while, and most of us are rushing to learn how to utilize each new social platform to our advantage. Marketing budgets have begun shifting as well. Of the participants in the 2009 PRWeek/MS&L Social Media Survey 31% reported shifting in...

Posted by July 6, 2010February 7, 2017
Video: Multi-Channel Marketing Automation
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Video: Multi-Channel Marketing Automation

Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below to learn how businesses are using NextPage’s (formerly Mail Print) multi-channel marketing automation system to transform their lead nurturing and customer retention...

Posted by May 6, 2010December 28, 2016