by | May 10, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING ROI, PERSONALIZATION, PERSONALIZED URLS, STRATEGY
Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response...
by NextPage | Apr 19, 2018 | EMAIL MARKETING, LEAD GENERATION
When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of...
by | Oct 5, 2017 | CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, PERSONALIZATION, VARIABLE DATA PRINTING
NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing leaders 6 times a year. In a recent issue, we wanted to do something special, something that really showcases how creative you can get with high value, personalized direct...
by | Aug 1, 2017 | Blog, DIRECT MAIL, PERSONALIZATION
The internet came naturally to me as a millennial. I got my own computer at age 12, started using Facebook at 14 and got my first smartphone at 17. It’s true that my generation spends a significant amount of time staring at screens, so marketers target us with their...
by | Jul 10, 2017 | DIRECT MAIL, DIRECT MARKETING, MARKETING INTELLIGENCE, PERSONALIZATION
Ask marketers how to gauge the success of their direct mail campaigns, and the answer inevitably points to ROI. One of the biggest reasons a direct mail campaign fails is the inability to measure success. If you cannot accurately track results, your enthusiasm level...