by NextPage | Jun 13, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often called Gen Ys) pecking away on their smart phones or iPads like there wasn’t another human being around for miles. However, just because Generation...
by NextPage | May 30, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
This is the second part of a blog post series gleaning lessons from the direct marketing successes of four casinos that won the Romero Awards in 2012. Romero Awards recognize outstanding, accountable, measurable casino marketing. In this post you can learn takeaways...
by NextPage | May 28, 2013 | Blog, DIRECT MAIL
Turning a Slow Day into a Hay Day Gold River Casino employees used to dread Sundays because the floor was barren and therefore food and beverage sales were slow, too. To increase Sunday play, Gold River put a reusable coupon into its monthly direct mail piece. The...
by NextPage | May 21, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, QR CODES, VARIABLE DATA PRINTING
When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were...
by NextPage | Apr 16, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
Mail is still first class in the eyes of 73% of consumers in America who still prefer to receive direct mail for brand communications. So despite all the press and pixels that social and email marketing get, direct mail is still tops in the eyes of consumers. Despite...
