Why Your Direct Mail is Really Being Thrown Away
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Why Your Direct Mail is Really Being Thrown Away

If your last several direct mail campaigns didn’t pull the results you wanted, perhaps it wasn’t because your competition one-upped you. Perhaps it was because your execution stunk (or deserved a thumbs down). Direct mail works every time when executed correctly, as you will learn in our Behold the Power of Postcard article. Pat McGraw, experienced marketer and adjunct professor at...

Variable Data Campaign Speaks Direct to Soy Bean Farmers
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Variable Data Campaign Speaks Direct to Soy Bean Farmers

With today’s technology, marketers don’t just get to personalize their message; they can personally tailor those messages. The technology is so slick, according to Dave Ward author of Variable Dating Integration – Taking You Wherever You Want to Go, your targeted messages don’t look like highly targeted messages, but like magic. This magic worked well for...

Proven Ways to Get Your Email Opened and Your Phone to Ring
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Proven Ways to Get Your Email Opened and Your Phone to Ring

Direct marketing is about driving response.  It is about getting your emails or direct mail pieces opened, links clicked, and phones ringing.  As you work on your next direct marketing campaign follow these insights to drive your recipient to action. How long is too long? You work diligently scripting and coding your email campaign only to look...

Keep Your Marketing Strategy Alive as B2B is Proclaimed Dead
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Keep Your Marketing Strategy Alive as B2B is Proclaimed Dead

When marketing icon Rick Segal argued B2B marketing is “dead” in his speech at a B2B conference in Berlin over a year ago, those in the industry were stunned. How could the president of the global marketing firm gyro make this statement? After all, his entire business of the past 30 years has been founded on business-to-business (B2B) marketing, a...

Fault-Filled Postcard Teaches You Avoidable Design Mistakes
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Fault-Filled Postcard Teaches You Avoidable Design Mistakes

With the ease of acquiring marketing materials today even small businesses can look like a Fortune 1000 company. But simple design mistakes can make your business look amateur and waste valuable marketing dollars. Avoid making little mistakes, hire a professional designer, and follow these ten postcard design and copy rules. They will help you keep your professional look for...

Posted by September 25, 2012January 18, 2018
How to Knock it Out of the Park with Variable Data
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How to Knock it Out of the Park with Variable Data

Don Peppers and Martha Rogers began preaching 1:1 marketing for 19 years – the era of Web 1.0. Peppers and Rogers got on the 1:1 soapbox in 1993 with their bestseller, The One to One Future.  To speak to your customers 1:1 in the 90s, a company had to do it through phone calls, lunches, small...

Assurant Employee Benefits Wins Top Industry Sales Award With the Help of Variable Data Printing
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Assurant Employee Benefits Wins Top Industry Sales Award With the Help of Variable Data Printing

Eastbridge recognized Assurant Employee Benefits as one of the industry’s sales growth leaders in 2011 and for exceeding the industry sales average during each of the last three years. Among large companies, those with $30 million or more in voluntary sales, Assurant Employee Benefits 2011 sales increased by more than 13 percent as compared to...

VDP Helps Surgeons Increase Response Rates by 50%
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VDP Helps Surgeons Increase Response Rates by 50%

It makes sense that personalized versus generic direct mail better meet the needs of your customers, or in the case of a group of plastic surgeons, its patients. A group of plastic surgeons found itself sending out far too many generic information packets as a follow-up to when someone would call in with a procedure...

Universities Fight, Fight, Fight for Students through Multi-Channel Marketing
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Universities Fight, Fight, Fight for Students through Multi-Channel Marketing

At 17 Johanna (the daughter of one of our team members) is receiving at least 17 pieces of mail a month. Colleges and universities have her number and want her signature on their enrollment papers. Postcards, letters, self-mailers, and view books are coming in from Ottawa University, Iowa State, Park University, the University of Kansas,...

How to Make Your Marketing Database Sparkle Like a Diamond
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How to Make Your Marketing Database Sparkle Like a Diamond

Being a leading provider of variable data printing, we find that some of our clients are lagging behind when it comes to having their customer relationship management (CRM) system or database spit-shined and cleaned. Some clients we know have been mailing to the same customers for decades without touching base with them to learn if they...