by NextPage | Nov 29, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
If your last several direct mail campaigns didn’t pull the results you wanted, perhaps it wasn’t because your competition one-upped you. Perhaps it was because your execution stunk (or deserved a thumbs down). Direct mail works every time when...
by NextPage | Nov 20, 2012 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
With today’s technology, marketers don’t just get to personalize their message; they can personally tailor those messages. The technology is so slick, according to Dave Ward author of Variable Dating Integration – Taking You Wherever You Want to Go, your targeted...
by NextPage | Oct 11, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, FINANCIAL SERVICES
Direct marketing is about driving response. It is about getting your emails or direct mail pieces opened, links clicked, and phones ringing. As you work on your next direct marketing campaign follow these insights to drive your recipient to action. How long is too...
by NextPage | Oct 2, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
When marketing icon Rick Segal argued B2B marketing is “dead” in his speech at a B2B conference in Berlin over a year ago, those in the industry were stunned. How could the president of the global marketing firm gyro make this statement? After all, his entire business...
by NextPage | Sep 25, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
With the ease of acquiring marketing materials today even small businesses can look like a Fortune 1000 company. But simple design mistakes can make your business look amateur and waste valuable marketing dollars. Avoid making little mistakes, hire a professional...