Powerful Data-Driven Charts for Mail and Email Marketing
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Powerful Data-Driven Charts for Mail and Email Marketing

Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal.  Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you...

Posted by August 31, 2010December 28, 2016
Personalize Your Marketing The Google Way
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Personalize Your Marketing The Google Way

It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google continues to develop...

Posted by August 21, 2010May 29, 2019
Seven “Dullishish” Copywriting Tips for Variable Data Communications
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Seven “Dullishish” Copywriting Tips for Variable Data Communications

“Uestarday I playd my conpudar. It was fun. I had dinar. It was dullishish. Thin I had a popsicol.” – As written by my 5-year-old son in his Kindergarten journal, translated as: “Yesterday I played my computer. It was fun. I had dinner. It was delicious. Then I had a popsicle.” Copywriting for variable data communications is...

Posted by June 29, 2010May 29, 2019
Catalog Marketing Delivered On-Demand: An Interview with Jason Kort
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Catalog Marketing Delivered On-Demand: An Interview with Jason Kort

An effective catalog has been proven to increase sales, both online and offline, by countless sources.  Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come true. Jason Kort, Director of Marketing for Redemption Plus I recently had the chance...

Posted by June 13, 2010May 29, 2019
Email: Direct Mail’s New BFF
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Email: Direct Mail’s New BFF

Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns.  Let me share some of the innovative ways our clients are approaching the mail/email equation:...

Posted by March 24, 2010June 10, 2019
A Creative’s Guide to Personalized Database Marketing
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A Creative’s Guide to Personalized Database Marketing

Highly-personalized marketing with relevant messaging, images and offers dramatically increases response rates… everyone agrees on this now, right? I mean, we’ve all read the case studies and white papers that prove it. So why isn’t everyone doing it? For one, creating a highly personalized marketing piece requires a creative staff brave enough to reach into...

Posted by March 11, 2010May 29, 2019