by NextPage | Oct 19, 2016 | Blog, EMAIL MARKETING, RETAIL
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega...
by NextPage | Sep 5, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, PERSONALIZED URLS
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention....
by NextPage | May 21, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, QR CODES, VARIABLE DATA PRINTING
When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were...
by NextPage | Apr 9, 2013 | Blog, DIRECT MARKETING, EMAIL MARKETING
Air New Zealand started in the ‘70s but is not stuck in the ‘70s. It knows batch and blast emails are a thing of the past. Instead of sending generic emails about promotions, it sends automated, personalized emailsprior to, and upon return, of each of their customer’s...
by NextPage | Feb 14, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, VARIABLE DATA PRINTING
If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable...