by NextPage | Aug 28, 2012 | Blog, VARIABLE DATA PRINTING
Eastbridge recognized Assurant Employee Benefits as one of the industry’s sales growth leaders in 2011 and for exceeding the industry sales average during each of the last three years. Among large companies, those with $30 million or more in voluntary sales, Assurant...
by NextPage | Aug 23, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
It makes sense that personalized versus generic direct mail better meet the needs of your customers, or in the case of a group of plastic surgeons, its patients. A group of plastic surgeons found itself sending out far too many generic information packets as a...
by NextPage | Aug 7, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, VARIABLE DATA PRINTING
Ask IT strategists, any printer, and most businesses what is in store for the future and those in the know will say data mining and CRM systems. And in the printing industry they will tell you that having data allows you to personalize through variable data printing....
by NextPage | Jun 19, 2012 | Blog, DIRECT MAIL, VARIABLE DATA PRINTING
Variable Data Printing (VDP), a printing method which allows the printed content to change within a single press run, is no longer cutting edge. So if you’re not using it now, then when? With the ability to drive return on investment up to 30 to 40 percent, why not...
by NextPage | Jun 12, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Health clubs have withstood tough economic times. Since 1992 the number of health clubs has increased 40 percent and membership has grown by almost 60 percent from 20.8 million to 32.8 million, according to a Trends Report published by the International Health,...