Seven “Dullishish” Copywriting Tips for Variable Data Communications
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Seven “Dullishish” Copywriting Tips for Variable Data Communications

“Uestarday I playd my conpudar. It was fun. I had dinar. It was dullishish. Thin I had a popsicol.” – As written by my 5-year-old son in his Kindergarten journal, translated as: “Yesterday I played my computer. It was fun. I had dinner. It was delicious. Then I had a popsicle.” Copywriting for variable data communications is...

Posted by June 29, 2010May 29, 2019
Catalog Marketing Delivered On-Demand: An Interview with Jason Kort
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Catalog Marketing Delivered On-Demand: An Interview with Jason Kort

An effective catalog has been proven to increase sales, both online and offline, by countless sources.  Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come true. Jason Kort, Director of Marketing for Redemption Plus I recently had the chance...

Posted by June 13, 2010May 29, 2019
Email: Direct Mail’s New BFF
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Email: Direct Mail’s New BFF

Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns.  Let me share some of the innovative ways our clients are approaching the mail/email equation:...

Posted by March 24, 2010June 10, 2019
A Creative’s Guide to Personalized Database Marketing
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A Creative’s Guide to Personalized Database Marketing

Highly-personalized marketing with relevant messaging, images and offers dramatically increases response rates… everyone agrees on this now, right? I mean, we’ve all read the case studies and white papers that prove it. So why isn’t everyone doing it? For one, creating a highly personalized marketing piece requires a creative staff brave enough to reach into...

Posted by March 11, 2010May 29, 2019