by NextPage | May 21, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, QR CODES, VARIABLE DATA PRINTING
When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were...
by NextPage | May 14, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT
Mail Print (now NextPage) earned five AMBIT awards at the Kansas City Direct Marketing Association dinner March 2013 because we know how to generate financially imperative results. We are proud to be a fifth-year, multiple award recipient for generating measurable,...
by NextPage | Apr 9, 2013 | Blog, DIRECT MARKETING, EMAIL MARKETING
Air New Zealand started in the ‘70s but is not stuck in the ‘70s. It knows batch and blast emails are a thing of the past. Instead of sending generic emails about promotions, it sends automated, personalized emailsprior to, and upon return, of each of their customer’s...
by NextPage | Feb 14, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, VARIABLE DATA PRINTING
If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable...
by NextPage | Oct 2, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
When marketing icon Rick Segal argued B2B marketing is “dead” in his speech at a B2B conference in Berlin over a year ago, those in the industry were stunned. How could the president of the global marketing firm gyro make this statement? After all, his entire business...