by NextPage | Aug 14, 2012 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, QR CODES
At 17 Johanna (the daughter of one of our team members) is receiving at least 17 pieces of mail a month. Colleges and universities have her number and want her signature on their enrollment papers. Postcards, letters, self-mailers, and view books are coming in from...
by NextPage | Mar 6, 2012 | Blog, DIRECT MARKETING, PERSONALIZED URLS
If we’ve learned anything in the past few years, it’s to give away information to nurture relationships. E-books, whitepapers, and reports have become a standard carrot on blog and website menus. Any successful company has a content-rich digital presence with a highly...
by NextPage | Jan 31, 2012 | Blog, DIRECT MARKETING, PERSONALIZED URLS
A gymnast who dismounts off the balance beam and sticks her landing—no bobbles, wobbles, or falls—usually earns a perfect score. In the world of marketing, the marketing officer who finishes his campaign effort with a well-constructed landing page that encourages...
by NextPage | Sep 8, 2011 | Blog, DIRECT MARKETING, PERSONALIZED URLS, QR CODES, REAL ESTATE, VARIABLE DATA PRINTING
We’ve been talking a lot about QR Codes® It’s because they seem to be the latest and greatest marketing trend. However, few are slow to try it, even when intrigued. So, let’s dive in and explore exactly how they work, especially the personalized capabilities, because...
by NextPage | Jun 8, 2011 | Blog, QR CODES
Personalized QR Codes offer a highly interactive and personal way to interact with your target audience. Strategically, a personalized QR Code is a slightly different experience from pushing a text message to a group of recipients. The QR Code gives the recipient...