by NextPage | May 3, 2014 | Blog, BRAND ASSET MANAGEMENT, BRANDING, MARKETING PORTAL
Web-to-print is a great solution for many companies these days, both large and small. This is the final set of tips from a three part series to illustrate some success factors related to web-to-print solutions. Think volume. The front-end dollar signs are often...
by NextPage | Apr 10, 2014 | Blog, MARKETING PORTAL
Is managing the print and marketing collateral for your company driving you crazy? How do you think about your printed documents? Design them, contact a print provider, figure out the volume you can afford to print in order to keep the price per piece down, then hope...
by NextPage | Jul 2, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Catalogs have survived the ages by changing along side the needs of consumers. Today 20,000 catalogs mail annually, but you might be surprised to learn who reads them, buys from them, tosses them or references them on their trip to the retail store or bedroom to get...
by NextPage | Jan 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they...
by NextPage | Jan 8, 2013 | Blog, DIRECT MARKETING, QR CODES, VARIABLE DATA PRINTING
If you haven’t read Sabine Lenz’s Printing Impression guest post, “These Business Cards Are Crap,” read it now because she’s created quite a stir. Lenz is the founder of PaperSpecs.com and doesn’t mince words about the cheap, flimsy stock, off center cards she...