Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency
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Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency

Last Week we discussed the results from a CMO Council Research entitled “Mapping + Tracking: The Optimal Marketing Supply Chain“.  This overview pointed out four key actions marketers could take to Obliterating Obsolescence: Leverage Digital Printing Strategies Cross Functional Collaboration Go-Green to Gain-Green Bringing in the Big Marketing Supply Chain Brains While those are basic strategies any business can...

Posted by July 28, 2011January 18, 2018
Print Procurement: The Lesser Known Facet of Marketing Automation
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Print Procurement: The Lesser Known Facet of Marketing Automation

As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago, but were cut during the height of the recession to reduce marketing budgets.  Contrary to the boom years, most marketers are cost cautious these days when setting up programs.  We are...

Posted by April 27, 2011February 8, 2021
Print 2.0: Smart Print that Works Harder
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Print 2.0: Smart Print that Works Harder

“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations professional based in Atlanta. Today, smart companies understand how to leverage the inherent value...

Posted by April 14, 2011May 29, 2019
Overcoming the Fear of Losing Control to Field Sales and Marketing
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Overcoming the Fear of Losing Control to Field Sales and Marketing

I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise marketing. The member of our creative services team who handled reviewing...

Posted by September 7, 2010January 18, 2018
What Jelly Teaches About User Adoption of Marketing Asset Management
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What Jelly Teaches About User Adoption of Marketing Asset Management

Years ago, Columbia professor, Sheena Ivengar ran an interesting consumer test.  She set up a “free samples” table in a super market and proceeded to test the difference between sampling six jellies Vs. sampling 24 jellies.  The net result: when six jellies were presented, 40% of the shoppers stopped to sample, and 30% bought jelly. ...

Posted by June 7, 2010April 11, 2022
Using Marketing Automation without Compromising Your Data Warehouse
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Using Marketing Automation without Compromising Your Data Warehouse

There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data.  This has certainly been the case for improving targeting and segmenting of direct marketing efforts. It has also been a boon to being able to use...

Posted by April 20, 2010March 8, 2022
“Virtually” In Love with On-Demand Printing
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“Virtually” In Love with On-Demand Printing

In industries where physical products are sold, a number that is critically analyzed is inventory turnover.  Without going into a long calculation, this number illustrates the company’s good or poor management of inventory.  It can highlight that too much inventory is in stock, causing high carrying costs and poor use of cash, or it can...

Posted by February 15, 2010February 24, 2022