7 Ways to Track the Response Rate of Direct Mail
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7 Ways to Track the Response Rate of Direct Mail

The one thing marketing professionals all agree on when it comes to the best way to measure marketing success?  There isn’t one.  The ‘best’ way to measure your direct marketing campaign success is not the same for any two clients or companies.  The ‘best’ way to measure your success is to know what your success...

Posted by April 11, 2017June 10, 2019
Print + Mobile Codes
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Print + Mobile Codes

Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Over the past few years, a number of new technologies have emerged to make print more interactive. Specifically, mobile has become a major player in the more...

Tips for Writing Irresistible Direct Marketing Content: Part 1
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Tips for Writing Irresistible Direct Marketing Content: Part 1

Resist the urge to cram every bit of information into one marketing piece, whether it is an email, flier or direct mail piece. Simplicity is Better:Provide pictures to help your customers visualize the products and services. You can also include a QR Code, taking the user to a mobile site that further engages them in...

VDP Allows Bridal Service Companies and Brides to Get Personal
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VDP Allows Bridal Service Companies and Brides to Get Personal

When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were personalized using variable data printing (VDP), with coupons or incentives such as the two free airline tickets...

7 Memorable Applications of QR Codes on Business Cards
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7 Memorable Applications of QR Codes on Business Cards

Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top of technology. This person is harnessing all the tools to start conversations and get...

How to Serve Up QR Codes That Don’t Disappoint
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How to Serve Up QR Codes That Don’t Disappoint

A QR Code® can either be the cherry or the sour grape on the top of your marketing sundae.  When it comes to prospects interacting with your marketing materials, newsletter, or advertisement, they’re either going to swallow and smile or spit it out. By including a QR Code, and a teaser foreshadowing where it will...

Alo Uses QR Code Like a Cracker Jack’s Surprise
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Alo Uses QR Code Like a Cracker Jack’s Surprise

Remember how fun it was as a kid to dig into a box of Cracker Jacks® caramel popcorn and get that treasured prize inside the box? Well history repeats itself with Alo’s Free Music in Every Bottle campaign. Alo, makers of an aloe vera health drink, have a marketing tagline — Goodness From Inside Out ™. ...

Two QR Code Advertisements Hooked Me in Six Words or Less
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Two QR Code Advertisements Hooked Me in Six Words or Less

If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org demonstrate how to execute a clean ad with a mere six-word hook as a headline and appropriately placed QR Code® that does...

The QR Code Face Off of the Week: Big Pharma vs. Two Tech Companies
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The QR Code Face Off of the Week: Big Pharma vs. Two Tech Companies

We pitted three corporate giants against one another this week. Between Microsoft, Dassault Systemes and Boehringer Ingelheim, which company do you think did the best job with its mobile tag usage (QR Codes® vs. Microsoft Tag) and advertising composition (copy, layout, call to action)? Boehringer Ingelheim Gets Wordy Reading this ad makes me happy I...