Is Your Business Card Making the Right Impression?
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Is Your Business Card Making the Right Impression?

If you haven’t read Sabine Lenz’s Printing Impression guest post, “These Business Cards Are Crap,” read it now because she’s created quite a stir. Lenz is the founder of PaperSpecs.com and doesn’t mince words about the cheap, flimsy stock, off center cards she collects every time she networks. She rightfully asks where is the quality, the...

Who Scans those Goofy Little Black Boxes Called QR Codes®?
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Who Scans those Goofy Little Black Boxes Called QR Codes®?

ComScore, a company that follows and measures the digital world, released a study that shows QR code®* users are skewed heavily to young, affluent men. ComScore’s research showed that in June 2011, more than 14 million U.S. mobile users scanned QR codes. Altogether, these mobile users make up 6.2 percent of the total mobile audience. Of...

Study Confirms Direct Mail and Email Remain Preferred Channels
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Study Confirms Direct Mail and Email Remain Preferred Channels

Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your customers say they’re not keen on receiving marketing messages via these channels, according to the latest Marketing-GAP report by UK’s fast-MAP. Results from study reveal why receiving “properly executed” direct mail still brings smiles to recipients and results to your company. According...

U.S. Postal Service Adds Six Programs to Aid and Reward Marketers
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U.S. Postal Service Adds Six Programs to Aid and Reward Marketers

Did you know that the U.S. Postal Service is the only organization in the country that has the manpower, network and capacity to deliver mail to every residence and business in the United States? It is the mega force behind a $900 billion industry that drives commerce and connects every American. Last year alone the...

QR Codes that Lead Prospects Down the Road to Abilene
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QR Codes that Lead Prospects Down the Road to Abilene

It still amazes me how much money marketing giants spend on flawed campaigns. This week I’m going to analyze three companies that ran a full page, full-color print ads with a strong call to actions that lead their prospects down “the road to Abilene”. The Abilene Paradox is when a group of people collectively decide...

Universities Fight, Fight, Fight for Students through Multi-Channel Marketing
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Universities Fight, Fight, Fight for Students through Multi-Channel Marketing

At 17 Johanna (the daughter of one of our team members) is receiving at least 17 pieces of mail a month. Colleges and universities have her number and want her signature on their enrollment papers. Postcards, letters, self-mailers, and view books are coming in from Ottawa University, Iowa State, Park University, the University of Kansas,...

Fendi, Ferrari, Ferragamo Flaunt QR Codes®
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Fendi, Ferrari, Ferragamo Flaunt QR Codes®

Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo, are flaunting them in their multi-channel marketing, on their products and in their fashion museums.  More importantly they’re doing so with style, finesse, and technically flawless integration into their brands. Applause. In 2011 the Virginia Museum of Fine Arts created a QR-code-collage portrait...

Applebee’s Uses QR Code to Increase Lunch Traffic 10%
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Applebee’s Uses QR Code to Increase Lunch Traffic 10%

Many restaurants across America are asking diners to leave their phones on during their meals. These restaurants are using multi-channel campaigns to entertain you and even talk to you while you wait for your meal to be prepared. Applebee’s with its QR Code® enabled campaign is one of those restaurants. While there are many organizations...

Posted by July 19, 2012December 28, 2016
QR Code Lead Future Generations to Content and Historical Information
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QR Code Lead Future Generations to Content and Historical Information

QR Codes® are now being placed on tombstones. There are even smart phone apps that read tombstone QR codes and allow family members to read biographies, see family photo albums and a family tree showing which trunk the deceased resided followed. If your company is currently using QR Codes to take prospects to instant gratification such as a time-sensitive...

Posted by June 21, 2012January 18, 2018
Use QR Codes to Be More Likable
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Use QR Codes to Be More Likable

One of the most powerful social media tools available to marketers today is the Facebook “like” button. The “like” button instantly updates people who have liked you and your business. Now you can more easily accomplish the desirable action of requesting someone to “like” your Facebook page after scanning a QR Code®. It’s a natural...

Posted by June 14, 2012May 29, 2019