Fast Company Advertisers Accelerate Engagement with QR Codes
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Fast Company Advertisers Accelerate Engagement with QR Codes

Fast Company is the gospel for entrepreneurs wanting to learn success secrets from entrepreneurial greats such as Jack Dorsey of Twitter and Mark Crumpacker of Chipotle. Dorsey was featured on the front cover of Fast Company’s March 2012 issue, which covered the 50 most innovative companies in the world. In that same March issue you...

Posted by June 7, 2012February 6, 2017
Book Covers Use QR Codes to Increase Purchases and Page Turning
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Book Covers Use QR Codes to Increase Purchases and Page Turning

Who says an old dog can’t learn new tricks. Zig Ziglar, 82-year old motivational maverick, salesperson, and author just published his 12th book,  Find Your Success Code: Born to Win, which features a QR Code® that takes up one third of the front cover. Ziglar is no doubt pulling out all the stops to hit another home run...

Posted by May 17, 2012January 18, 2018
From Pizzas to Panini’s, QR Codes® Whet Appetites for More
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From Pizzas to Panini’s, QR Codes® Whet Appetites for More

If you’ve waited in line at Panera Bread for a hot Panini lately, chances are you’ve seen the banners with QR Codes® that say, “ My job is to make your Panini perfect.” Scan the code with your QR reader enabled smart phone and you’ll be taken to a non-mobile enabled You Tube channel showcasing their Grilled to...

Posted by May 10, 2012January 18, 2018
The Offering Plate at Churches Turns Digital
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The Offering Plate at Churches Turns Digital

The Da Vinci Code took the world by storm in 2003 grossing $758 million worldwide at the box office. Also seeking higher numbers, churches are turning to QR Codes® in an effort to increase donations and tithing. Do you see the irony in the movie’s star character Robert Langdon being a symbologist and the possible...

Posted by April 12, 2012December 28, 2016
Wine Sales, Weddings, and Other Wonderful Ways to Use QR Codes
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Wine Sales, Weddings, and Other Wonderful Ways to Use QR Codes

Quick response codes (QR Codes®) are making their ways onto new mediums and usages every day that increase interest, engagement, and sales. Take concert ticket sales for instance. A concert merchandiser could run an ad in an entertainment guide, send postcards to patrons who have signed up to follow the band, and in addition they...

Posted by March 29, 2012January 18, 2018
Three QR Codes® Answer More Than What Time Is It
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Three QR Codes® Answer More Than What Time Is It

Like our phones, watches have become smart. They do more than tell the time. Some run without batteries. Some never lose even a fraction of a second of time. Other watches include compasses and measure barometric pressure. Curious as to how three high-end watches wooed customers to the counter through QR codes®, I scanned the quick...

Posted by March 22, 2012December 28, 2016
QR Review: Two Home Runs, a Walk, and a Strikeout
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QR Review: Two Home Runs, a Walk, and a Strikeout

Are you using QR Codes® in your direct mail and promotional materials because you think you should or to thoughtfully engage your prospect on a deeper level? Are you using these two-dimensional codes to engage your prospects on a three-dimensional level or are you just incorporating QR Codes® because it is the thing to do?...

Posted by March 1, 2012December 28, 2016
Ideas for Using Personalized QR Codes
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Ideas for Using Personalized QR Codes

We’ve been talking a lot about QR Codes®  It’s because they seem to be the latest and greatest marketing trend. However, few are slow to try it, even when intrigued. So, let’s dive in and explore exactly how they work, especially the personalized capabilities, because the ROI could end up being huge. Missed some of our previous...

Posted by September 8, 2011January 18, 2018
Do’s and Dont’s of Using Personalized QR Codes in Direct Mail
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Do’s and Dont’s of Using Personalized QR Codes in Direct Mail

Direct mail – such as postcards, letters, brochures, and trans- promo communications – is a perfect medium for incorporating a personalized QR Code.   So perfect, in fact, that the United States Postal Service is getting in on the action by offering a discount for using a QR Code this summer.  We’ve covered a lot of ground...

Posted by June 20, 2011June 10, 2019