by NextPage | Oct 4, 2012 | Blog, QR CODES
It still amazes me how much money marketing giants spend on flawed campaigns. This week I’m going to analyze three companies that ran a full page, full-color print ads with a strong call to actions that lead their prospects down “the road to Abilene”. The Abilene...
by NextPage | Aug 2, 2012 | DIRECT MARKETING, QR CODES
Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo, are flaunting them in their multi-channel marketing, on their products and in their fashion museums. More importantly they’re doing so with style, finesse, and...
by NextPage | Jul 19, 2012 | Blog, QR CODES
Many restaurants across America are asking diners to leave their phones on during their meals. These restaurants are using multi-channel campaigns to entertain you and even talk to you while you wait for your meal to be prepared. Applebee’s with its QR Code® enabled...
by NextPage | Jun 21, 2012 | Blog, QR CODES
QR Codes® are now being placed on tombstones. There are even smart phone apps that read tombstone QR codes and allow family members to read biographies, see family photo albums and a family tree showing which trunk the deceased resided followed. If your company is...
by NextPage | Jun 7, 2012 | Blog, QR CODES
Fast Company is the gospel for entrepreneurs wanting to learn success secrets from entrepreneurial greats such as Jack Dorsey of Twitter and Mark Crumpacker of Chipotle. Dorsey was featured on the front cover of Fast Company’s March 2012 issue, which covered the 50...