Post

Remove Internal Roadblocks at Your Company part 2

This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer, it’s about how customer service, tech support and even the cleaning staff...

Predictive Personalization Essential for Casinos
Post

Predictive Personalization Essential for Casinos

Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM) systems to track and reward customer loyalty to increase the returns from select...

Creating Meaningful Relationships with Small Business
Post

Creating Meaningful Relationships with Small Business

This post, originally entitled B2-SmallB: APerspective, was written by Judy Rudolph Begehr, Senior Vice President of Account Planning for Gyro, and was featured in our June/July 2012 issue of Connect Magazine. B2-SmallB : A Perspective As a member of the Enterprise Council on Small Business(ECSB) for the last three years, Gyro has access to a wealth of proprietary research and has developed substantial...