by NextPage | Mar 7, 2013 | Blog, Uncategorized
The article below is admittedly a personal review of some direct mail I received. I am not privy to the strategies of any of these pieces or the metrics associated with the return on investment for these campaigns. As a direct marketer I know that all that...
by NextPage | Sep 18, 2012 | Blog, VARIABLE DATA PRINTING
Don Peppers and Martha Rogers began preaching 1:1 marketing for 19 years – the era of Web 1.0. Peppers and Rogers got on the 1:1 soapbox in 1993 with their bestseller, The One to One Future. To speak to your customers 1:1 in the 90s, a company had to do it through...