by | Feb 2, 2017 | MULTI-CHANNEL MARKETING
According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Multi-channel marketing consists of interacting with customers across...
by Joel | Jan 25, 2017 | Blog, DIRECT MAIL
A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these...
by NextPage | Jan 16, 2014 | Blog, DATABASE MARKETING
While big data analytics continue to become more mainstream; many businesses struggle to see how they can apply advanced analytics to their own business models and achieve a sustainable and worthwhile ROI. To help you set your game plan, Pitney Bowes recommends the...
by NextPage | Aug 22, 2013 | Blog, Uncategorized
Creative Variable Data Printing Services If you are looking to increase response rates and cut costs, we have some creative ideas in which you can use Variable Data Printing. Before saying something like, “We already use data printing services”, ask yourself a few...
by NextPage | Aug 13, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, SOCIAL MARKETING
Figuring out how well people are responding to your marketing campaigns is vital if you expect to see a positive return on investment from what you spend on advertising. Too many people create large advertising initiatives, involving different types of media, without...