Data-Driven Segmentation & Messaging
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Data-Driven Segmentation & Messaging

Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business.  It’s 2014, marketing and I.T. have collided and it is all about the data....

8 Ways to Improvise Your Way to Success
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8 Ways to Improvise Your Way to Success

Guest post by Michael J. Pallerino, taken from the April/May 2013 issue of our bi-monthly magazine, Connect. So, how do the worlds of improvisation and business compare? Tom Yorton, CEO of Second City Communications (SCC), shows you eight improvisation techniques that can help your business. No. 1: Seek Those “Yes, and …’ Moments Improvisation is about...

How to Use the Pain Funnel to Drive Greater Direct Mail Response
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How to Use the Pain Funnel to Drive Greater Direct Mail Response

When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to find pain, copywriters, account executives, and corporate marketers aren’t.  This is demonstrated when you...

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How to Make Your Direct Mail Marketing Results Spike

Are your direct mail marketing numbers spiking or splatting? If you want to bring in at least three new projects from your existing clients in the next 60 days stop selling and start solving. Solution selling is the quickest way to move from being a bother to being a trusted advisor in your customer’s mind. You’ll see...

Posted by October 7, 2011June 10, 2019
Building a Roadmap for the Buying Decision Process
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Building a Roadmap for the Buying Decision Process

Map out the buying process and help prospects and customers navigate their way to a buying decision. Today’s decision makers have changed. They scrutinize buying options more carefully. Their expectations are higher across the board. They want to understand the opportunity costs of making a purchasing decision; or rather, the value of the alternatives that...

Posted by August 10, 2010January 18, 2018
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