by NextPage | Jan 29, 2013 | Blog, SOCIAL MARKETING
Businesses of all sizes are posting content, but few have a content marketing plan. Why research, interview, write, edit and post, if you do not have a clear path where your blogs will take you and bring back leads, sales or deals in return? With only half of small...
by NextPage | Dec 5, 2012 | Blog, MULTI-CHANNEL MARKETING
Two countries. One car. When Ford launched its Fiesta sub-compact car last year in Canada and the U.S., which country executed the best marketing campaign? The Canadians built their campaign around the theme, “The Little Car that Could.” The Americans produced...
by NextPage | Nov 27, 2012 | Blog, DIRECT MAIL, MARKETING MANAGEMENT, SOCIAL MARKETING
Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your customers say they’re not keen on receiving marketing messages via these channels, according to the latest Marketing-GAP report by UK’s fast-MAP. Results from study...
by NextPage | Oct 25, 2012 | Blog, MULTI-CHANNEL MARKETING, Uncategorized
When it comes to marketing and branding, make sure not to forget the traditional methods that have worked for decades. Some customers still prefer the tactile experience of reading a direct...
by NextPage | Sep 20, 2012 | Blog, SOCIAL MARKETING
If you are using Pinterest for business purposes, consider the ramifications. There are copyright laws that apply to all pins. While many companies and artists ignore copyright violations, the companies or individuals that sue usually win. Copyright violations can be...