Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings
Post

Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings

The demographic profile of America is vastly different today than it was in 1980 and certainly 1960. So much so that the shifting demographics of our nation, and many of the traditional assumptions, we often make as marketers lead to off target mailings and results.  I don’t know of a time when this reality was...

10 Terminal Design Flaws in Senior Living Mailer
Post

10 Terminal Design Flaws in Senior Living Mailer

The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they are only 50 years old. I live in a subdivision designed for people to progress...

Study Confirms Direct Mail and Email Remain Preferred Channels
Post

Study Confirms Direct Mail and Email Remain Preferred Channels

Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your customers say they’re not keen on receiving marketing messages via these channels, according to the latest Marketing-GAP report by UK’s fast-MAP. Results from study reveal why receiving “properly executed” direct mail still brings smiles to recipients and results to your company. According...

Variable Data Campaign Speaks Direct to Soy Bean Farmers
Post

Variable Data Campaign Speaks Direct to Soy Bean Farmers

With today’s technology, marketers don’t just get to personalize their message; they can personally tailor those messages. The technology is so slick, according to Dave Ward author of Variable Dating Integration – Taking You Wherever You Want to Go, your targeted messages don’t look like highly targeted messages, but like magic. This magic worked well for...

20 Pivotal Questions to Build Your Ideal Customer Profile
Post

20 Pivotal Questions to Build Your Ideal Customer Profile

If your boss asked you to build an ideal customer profile, would it take you an hour, a day, or a week? More importantly how would you go about building this profile? Below is a step-by-step guide to walk you through the process. It sounds simple, but do you REALLY know who your ideal customers...

Keep Your Marketing Strategy Alive as B2B is Proclaimed Dead
Post

Keep Your Marketing Strategy Alive as B2B is Proclaimed Dead

When marketing icon Rick Segal argued B2B marketing is “dead” in his speech at a B2B conference in Berlin over a year ago, those in the industry were stunned. How could the president of the global marketing firm gyro make this statement? After all, his entire business of the past 30 years has been founded on business-to-business (B2B) marketing, a...

How to Knock it Out of the Park with Variable Data
Post

How to Knock it Out of the Park with Variable Data

Don Peppers and Martha Rogers began preaching 1:1 marketing for 19 years – the era of Web 1.0. Peppers and Rogers got on the 1:1 soapbox in 1993 with their bestseller, The One to One Future.  To speak to your customers 1:1 in the 90s, a company had to do it through phone calls, lunches, small...

Posted by September 18, 2012February 8, 2021
Why Variable Data Printing is the Future
Post

Why Variable Data Printing is the Future

Ask IT strategists, any printer, and most businesses what is in store for the future and those in the know will say data mining and CRM systems.  And in the printing industry they will tell you that having data allows you to personalize through variable data printing. Transitioning from static direct mail to variable mail is how to stay...

Small Businesses Look Big and Get Huge Results with VDP
Post

Small Businesses Look Big and Get Huge Results with VDP

Variable Data Printing (VDP), a printing method which allows the printed content to change within a single press run, is no longer cutting edge. So if you’re not using it now, then when? With the ability to drive return on investment up to 30 to 40 percent, why not take advantage of printing different impressions...

Posted by June 19, 2012February 8, 2021
Two Fitness Centers Exercise Direct Mail to Drive in New Members
Post

Two Fitness Centers Exercise Direct Mail to Drive in New Members

Health clubs have withstood tough economic times. Since 1992 the number of health clubs has increased 40 percent and membership has grown by almost 60 percent from 20.8 million to 32.8 million, according to a Trends Report published by the International Health, Racquet & Sportsclub Association. So what’s the downside if the number of healthclubs...

Posted by June 12, 2012May 29, 2019