Ideas for Using Personalized QR Codes
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Ideas for Using Personalized QR Codes

We’ve been talking a lot about QR Codes®  It’s because they seem to be the latest and greatest marketing trend. However, few are slow to try it, even when intrigued. So, let’s dive in and explore exactly how they work, especially the personalized capabilities, because the ROI could end up being huge. Missed some of our previous...

Posted by September 8, 2011February 19, 2021
Spice Up Your Marketing with Variable Infographics
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Spice Up Your Marketing with Variable Infographics

Making your points in copy only is one-sided and sometimes boring and methodical. Because numbers, research and data usually part of any marketing piece, look fresh ways to present this data. Infographics – or information graphics – are visual representations that can present complex information quickly and easily. They illustrate information that would be unwieldy in...

Posted by September 1, 2011February 8, 2021
Do’s And Don’ts Of Using Personalized QR Codes In Direct Mail
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Do’s And Don’ts Of Using Personalized QR Codes In Direct Mail

Direct mail – such as postcards, letters, brochures, and trans- promo communications – is a perfect medium for incorporating personalized QR Codes.   So perfect, in fact, that the United States Postal Service is getting in on the action by offering a discount for using a QR Code this summer.  We’ve covered a lot of ground...

Posted by June 20, 2011July 20, 2022
Statistical Pictures Make for Engaging Variable Data Charts and Graphs
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Statistical Pictures Make for Engaging Variable Data Charts and Graphs

Although my made-up term of “statistical pictures” may seem like an oxymoron, by using infographics you can do just that… turn data and statistics into images.  For many people, numbers are scary.  A bunch of figures together, even more frightening.  And don’t even think about putting a bunch of numbers together and expecting the reader...

Posted by May 17, 2011May 29, 2019
STALKER ALERT! How to Personalize your Marketing Without Being a Creeper
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STALKER ALERT! How to Personalize your Marketing Without Being a Creeper

My wife recently had a scary run-in with a stalker: the website of a local pharmacy. It started innocently enough. She was in the process of creating a first-time account on the site when she was prompted to provide some additional information. Pretty standard procedure, except that the site pre-populated the form fields with data...

Posted by April 6, 2011February 8, 2021
Video: Advanced Variable Data Printing
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Video: Advanced Variable Data Printing

Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct marketers, and printers have not progressed past primary Variable Data Printing (VDP). In this video, you’ll learn about exciting capabilities of...

Posted by March 23, 2011February 8, 2021
Determining the Best Way to Produce a Variable Data Print Project
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Determining the Best Way to Produce a Variable Data Print Project

I love a debate.  One that is often tossed around in the print production community is the best way to produce printed pieces with variable text and imagery.  Before we go any farther, let’s do a little glossary to make sure this is easy to understand.  At NextPage http://www.gonextpage.com/ mean the following in relation to...

Posted by February 1, 2011February 8, 2021
ACEP: An Intimate Approach to Membership Marketing
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ACEP: An Intimate Approach to Membership Marketing

In the great health care debate, it is easy to think that all emergency physicians are concerned about the same issues:  ER overcrowding and health care reform legislation, in addition to their ultimate concern, the best way to care for their patients.  But like many associations, the American College of Emergency Physicians (ACEP) has varying expectations from...

Posted by October 12, 2010May 29, 2019
Powerful Data-Driven Charts for Mail and Email Marketing
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Powerful Data-Driven Charts for Mail and Email Marketing

Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal.  Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you...

Posted by August 31, 2010December 28, 2016
Personalize Your Marketing The Google Way
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Personalize Your Marketing The Google Way

It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google continues to develop...

Posted by August 21, 2010February 8, 2021