by NextPage | Jun 19, 2012 | Blog, DIRECT MAIL, VARIABLE DATA PRINTING
Variable Data Printing (VDP), a printing method which allows the printed content to change within a single press run, is no longer cutting edge. So if you’re not using it now, then when? With the ability to drive return on investment up to 30 to 40 percent, why not...
by NextPage | Jun 12, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Health clubs have withstood tough economic times. Since 1992 the number of health clubs has increased 40 percent and membership has grown by almost 60 percent from 20.8 million to 32.8 million, according to a Trends Report published by the International Health,...
by NextPage | Jun 5, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider. The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns,...
by NextPage | May 8, 2012 | Blog, MARKETING AUTOMATION, VARIABLE DATA PRINTING
To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course...
by NextPage | Mar 13, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by...