by | Oct 5, 2017 | CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, PERSONALIZATION, VARIABLE DATA PRINTING
NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing leaders 6 times a year. In a recent issue, we wanted to do something special, something that really showcases how creative you can get with high value, personalized direct...
by | May 23, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKET RESEARCH, PRINT
The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits,...
by | May 19, 2017 | CONTENT MARKETING, DATABASE MARKETING, PERSONALIZATION
In the past year, I’ve been researching and writing blogs that deal primarily with marketing trends and best practices. And through this analysis I’ve been able to distill the direction of marketing in 2017 and beyond into three words: data, personalization and...
by Joel | Jan 31, 2017 | MULTI-CHANNEL MARKETING
The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly...
by Joel | Jan 17, 2017 | BRAND ASSET MANAGEMENT, MARKETING PORTAL
You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go,...