by NextPage | Aug 5, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING MINUTE
In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to...
by NextPage | Mar 25, 2014 | Blog, RETAIL, Uncategorized
This postcard was mailed recently to an acquaintance of mine. She’s 85 years old and is a frequent customer of the shoe store that sent this piece. Do you notice anything odd? Maybe the image of a twenty-something in a short skirt? Wearing heels? When was the last...
by NextPage | Mar 11, 2014 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Do you remember the late 80’s? The birth of MTV revolutionized the music industry. In 2013, we’re in the throes of yet another revolution – only this time it’s shaking up the print industry. And no, print is not dead. It’s evolving, a lot like the music industry did...
by NextPage | Feb 20, 2014 | Blog, BRAND ASSET MANAGEMENT, INSURANCE SERVICES, VARIABLE DATA PRINTING
Notice the title of this blog is not digital printing but digital print marketing. Digital printing is simply a technology, while digital print marketing is a strategy to use that technology to run your business better. This series will examine some best practices to...
by NextPage | Feb 7, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING
We all have theories on how to best market to Generation Y (also referred to as Millennials). The industry is saturated with articles on how this group of young adults’ (born between 1977 and 1995) spending power will continue to grow. Some marketing leaders believe...
