by NextPage | Jul 23, 2013 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
The evolution of digital printing has transformed the world of direct marketing. No longer must the same static messages be sent to every customer on your mailing list. Instead, the use of customer information databases and variable data printing (VDP) allows a...
by NextPage | Jun 6, 2013 | Blog, CAMPAIGN MANAGEMENT
Guest post by Michael J. Pallerino, taken from the April/May 2013 issue of our bi-monthly magazine, Connect. So, how do the worlds of improvisation and business compare? Tom Yorton, CEO of Second City Communications (SCC), shows you eight improvisation techniques that...
by NextPage | Jun 4, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee...
by NextPage | May 28, 2013 | Blog, DIRECT MAIL
Turning a Slow Day into a Hay Day Gold River Casino employees used to dread Sundays because the floor was barren and therefore food and beverage sales were slow, too. To increase Sunday play, Gold River put a reusable coupon into its monthly direct mail piece. The...
by NextPage | May 21, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, QR CODES, VARIABLE DATA PRINTING
When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were...