by NextPage | Jun 12, 2018 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, STRATEGY, VARIABLE DATA PRINTING
Gina Danner, CEO of NextPage and a direct mail and marketing expert, was recently the special guest on Trade Show Insights, a monthly podcast hosted by Marlys Arnold. The two discussed how trade shows and direct mail go together and how direct mail has evolved with...
by NextPage | Jun 5, 2018 | Blog, DIRECT MAIL, NON PROFIT, PRINT, VARIABLE DATA PRINTING
Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like...
by Joel | Oct 12, 2017 | Blog, DIGITAL MARKETING, DIRECT MAIL, Marketing, MULTI-CHANNEL MARKETING, PERSONALIZATION, PRINT, QR CODES
In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters...
by NextPage | Oct 19, 2016 | Blog, EMAIL MARKETING, RETAIL
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega...
by NextPage | Feb 7, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING
We all have theories on how to best market to Generation Y (also referred to as Millennials). The industry is saturated with articles on how this group of young adults’ (born between 1977 and 1995) spending power will continue to grow. Some marketing leaders believe...