by NextPage | Jul 21, 2011 | Blog, BRAND ASSET MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT
Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest...
by NextPage | Jul 13, 2011 | Blog, BRAND ASSET MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT
Prompted by growing demands from CEO’s and CFO’s for greater accountability, marketers have begun to focus on improving the efficiency of marketing operations. They now recognize that improving the productivity of marketing operations can be a powerful way to stretch...
by NextPage | Jun 14, 2011 | Blog, MARKETING MANAGEMENT
As companies consider an investment in marketing asset management, Web to Print, communications portals, marketing automation, or other marketing systems, they eventually get to the stage where financial justification is required. Based upon years of guiding...
by NextPage | Apr 14, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations...
by NextPage | Jan 27, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
There is an epidemic that threatens the Marketing Supply Chain. The CMO Council’s recent report “Mapping + Tracking: The Optimized Marketing Supply Chain” paints a clear picture of inefficiency and waste in marketing operations. As marketers seek to provide the most...
