I’ve had several conversations recently about the basics of creating QR Codes, and how to track visits to your site via a QR Code scan. So, I’d like to share a couple options for creating trackable QR Codes for your direct marketing and variable data printing, with step-by-step instructions.
New to QR Codes? Check out this primer first: Guide to QR Codes for Direct Marketers
If you have Google Analytics tracking set up on your website, using Google Analytics for tracking your QR Code visits will keep all of your data in one location, and allow you to track the online behaviors and conversion rates of your QR Code visitors.
Fig 1: Generating a QR Code using ZXing Project.
Fig. 2: Viewing a test visit from a QR Code using Google Analytics.
B) Using Bit.ly for Creating and Tracking QR Code
If you aren’t using Google Analytics, or just need a simpler process, the url shortening application Bit.ly is a great tool for tracking web traffic it redirects to your QR Code landing pages.
Fig. 3: Creating trackable Bit.ly QR codes.
There you go, there are two great (free) options for creating and tracking QR Codes.
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