QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore, you can do it directly through the phone’s camera.Their continued usefulness is due in large part to new applications for their usage and changes to marketing
Here’s 5 more reasons why QR codes are still relevant:
For QR codes to continue to be successful, however, it is incumbent on marketers to create a great experience and give their target audience guidelines on the proper usage of QR code campaigns. Easy-to-understand directions can go a long way to increase the number of participants in the campaign and conversions. And it is equally important that if you are going to move your customers to download the QR code app, scan your code, and deliver them to a URL, then the offer needs to be worth their time. Delivering true value will be rewarded with increased web traffic and conversions.
If you would like to learn more how QR codes can help you with your QR marketing campaigns, contact a marketing professional at NextPage here, or call 1-800-660-0108. And if you would like to read more about how PURLs and QR codes can be incorporated into a direct mail campaign, download our free ebook, “The NextPage Guide to Direct Mail Success” here.
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