4 Tips for Battling Adversity

Good and bad times are bound to come and go in our lives. Businesses know how to handle a few curveballs, but the recent weeks have brought a colossal upheaval to the world. The coronavirus continues to impact businesses everywhere, but the only way through is to carry on. Inc. hosted a Real Talk: Business Reboot webinar with entrepreneur and billionaire John Paul Dejoria, who shared insights on persevering during the coronavirus crisis. Let’s take a look at his 4 tips for battling adversity:

Add Value:
Don’t feel pressured to lower prices during the crisis. You could actually face backlash from customers when you raise prices back to where they were. Instead, add value by offering additional products or services.

Market Sensitively:
Reframe your message to fit the crisis. Avoid anything insensitive and steer away from being too salesy. Remember, many of your customers are struggling right now.

Get Personal:
Stay in touch with customers, clients and employees. Strengthen your relationships during the crisis and they will be even stronger after.

Stay Positive:
Above all else, keep a positive attitude. Dwelling on adversity and uncertainty will only sap your energy. Focus on the future and what you can do in the moment.

To see more articles like this sign up for the NextPage Insights newsletter here. Insights is delivered monthly

Gina Danner

Recent Posts

Boosting Member Engagement with Integrated Print and Digital

Boosting Member Engagement with Integrated Print and Digital   What makes health insurance different is…

1 week ago

Why Tangible Materials Continue to Matter for Higher Education Marketing

Why Tangible Materials Continue to Matter for Higher Education Marketing   In a world seemingly…

1 week ago

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates In today's competitive landscape, higher…

1 month ago

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns   In today's competitive and fast-paced…

1 month ago

Nonprofit Fundraising with High Impact Direct Mail

Nonprofit Fundraising with High Impact Direct Mail In the digital-first world, direct mail is still…

1 month ago

Nonprofits, Maximize Fundraising with High-Impact Direct Mail

The Power of Direct Mail in Fundraising

1 month ago