Move Along

Survey shows consumers ready for normalcy

In March, the United States joined many other countries in shutting down. Brands pivoted their messaging to be appropriate and sensitive for the pandemic. Consumers were flooded with daily COVID-19 emails, which 58% of consumers appreciated, according to a survey by Mitto. The survey, conducted in April 2020, gathered responses from 7,000 people across seven regions to gauge their feelings about brand communications during the crisis. The international survey found that while consumers found the increase in communications during the crisis appropriate, they are now ready to move towards a new normal. Let’s take a peek at some other findings of the survey:

41%
Are ready right now to hear from brands about topics unrelated to COVID-19

73%
Agreed that an increase in contact in the past few weeks was appropriate

77%
Said that messages they received from brands made them feel like brands care about their well being

58%
Welcomed communication informing them about changes to business that could affect them during the crisis

30%
Said that brands made them feel less anxious about the global pandemic

To see more articles like this sign up for the NextPage Insights newsletter here. Insights is delivered monthly

Recent Posts

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates In today's competitive landscape, higher…

3 weeks ago

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns   In today's competitive and fast-paced…

3 weeks ago

Nonprofit Fundraising with High Impact Direct Mail

Nonprofit Fundraising with High Impact Direct Mail In the digital-first world, direct mail is still…

3 weeks ago

Nonprofits, Maximize Fundraising with High-Impact Direct Mail

The Power of Direct Mail in Fundraising

3 weeks ago

Direct Mail Agencies: Confidently Guide Your Clients

Direct Mail Agencies: Confidently Guide Your Clients Direct mail remains one of the most impactful…

4 weeks ago

Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives

Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives   For nonprofit organizations,…

4 months ago