Put Your Money Where Your Content Is

Top predicted areas for content marketing investment in 2021

Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best-create valuable content. Content Marketing Institute and MarketingProfs teamed up for their “11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends” report to analyze last year and its impact on this coming year. Take a look at where they say content marketers are looking to make investments in 2021.

70% Content Creation
66% Website Enhancements
48% Events (digital, in-person, hybrid)
46% Content Distribution (organic/non-paid)
39% Social media management/community building
38% Content distribution (paid)
31% Getting to know audiences better
29% Customer experience

29% Earned media (PR, media, influencer relations)
24% Content marketing-related technologies
17% Staffing/human resources

To see more articles like this, sign up for the NextPage Insights newsletter here. Insights is delivered monthly

Recent Posts

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates In today's competitive landscape, higher…

3 weeks ago

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns   In today's competitive and fast-paced…

3 weeks ago

Nonprofit Fundraising with High Impact Direct Mail

Nonprofit Fundraising with High Impact Direct Mail In the digital-first world, direct mail is still…

3 weeks ago

Nonprofits, Maximize Fundraising with High-Impact Direct Mail

The Power of Direct Mail in Fundraising

3 weeks ago

Direct Mail Agencies: Confidently Guide Your Clients

Direct Mail Agencies: Confidently Guide Your Clients Direct mail remains one of the most impactful…

3 weeks ago

Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives

Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives   For nonprofit organizations,…

3 months ago