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January 25, 2021

Put Your Money Where Your Content Is

Top predicted areas for content marketing investment in 2021

Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best-create valuable content. Content Marketing Institute and MarketingProfs teamed up for their “11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends” report to analyze last year and its impact on this coming year. Take a look at where they say content marketers are looking to make investments in 2021.

70% Content Creation
66% Website Enhancements
48% Events (digital, in-person, hybrid)
46% Content Distribution (organic/non-paid)
39% Social media management/community building
38% Content distribution (paid)
31% Getting to know audiences better
29% Customer experience

29% Earned media (PR, media, influencer relations)
24% Content marketing-related technologies
17% Staffing/human resources

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