What are the Top 3 Bank Products to Market via Direct Mail?

Direct mail is a powerful marketing tool that allows businesses to reach their customers at home, at work, and online. When it comes to bank product marketing, there are certain product categories that seem to generate a better response when promoted through direct...

Direct Mail for Health Insurance

Health insurance is a unique topic that needs to be addressed in a way that benefits both the health insurance company and the new or existing patient & insured individual. Health insurance direct mail should address the needs and concerns of the insured while...

What Can Bank Marketers Do to Increase Deposits?

One common goal of bank marketers is to increase deposits whether they have one location or multiple branches. The more bank marketing is focused on gaining new clients who will place new deposits in the bank, along with encouraging existing bank members to continue...

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