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The Embellishment Effect: How Print Engages the Senses In today’s digital-first world, consumers are constantly swiping, scrolling, and tapping on glass screens. But when it comes to making a lasting impression, print still holds an edge—and embellishments like foil...

Bank Marketers: Winning Gen Z with Personalization As a bank marketer, you're on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to invest....

Why Brains Prefer Print: Insights for Marketers For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer print....