What Causes Marketers the Most Stress?
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What Causes Marketers the Most Stress?

Quick, what’s the part of your job that gives you the biggest amount of daily stress?  It probably isn’t a surprise that in the life of today’s marketing leader the stress-inducers are, well, everything. A survey done by work management company Workfront and conducted online by MarketingProfs, found that over 60% of marketers are stressed and 25% said...

Why Direct Mail is More Memorable
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Why Direct Mail is More Memorable

The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing dollars across the right channels. Today, no brand can dispute the power...

Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

6 Marketing Podcasts You Should Listen To
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6 Marketing Podcasts You Should Listen To

I’m a podcast addict. There, I admitted it. I have a long drive to work every day, and listening to a podcast makes that trip shorter and more enjoyable. I listen to everything from crime mystery (Serial is nothing short of incredible) to interview format (Marc Maron’s WTF sets the standard) and all things in...

New USPS Service Lets You See Your Mail Digitally Before It Arrives
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New USPS Service Lets You See Your Mail Digitally Before It Arrives

Have you ever wondered if that important piece of mail came today but you’re stuck at the office? You’ve been waiting for a wedding invitation, or maybe your Federal tax refund? Well, wonder no more because the U.S. Postal Service has began a service called Informed Delivery that will deliver actual letter-sized, black and white digital images...

You Need These 6 Parts for the Inbound Marketing Machine to Work
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You Need These 6 Parts for the Inbound Marketing Machine to Work

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...

6 Things To Look For When Choosing A Vehicle Wrap Installer
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6 Things To Look For When Choosing A Vehicle Wrap Installer

You’ve probably noticed these days that more fleet vehicles like service vans, trucks and cars are being wrapped with eye-catching graphics. Vehicle wraps have become more common and utilized, because the technology to create the wraps offers more options and efficiencies than ever. The result; better looking wraps with an affordable price point.But wrapping a vehicle...

Welcome Our New 24,250 lb. Bundle of Joy
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Welcome Our New 24,250 lb. Bundle of Joy

We usually aren’t the type to toot our horn on things we’ve done or advances we’ve made, but we think this is pretty cool. We added to our family of state-of-the-art presses the HP Indigo 12000 Digital Press, and we’re excited about the new opportunities this offers our customers. First of all the digital press...

Three Attributes of Direct Mail Data You Have to Get Right
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Three Attributes of Direct Mail Data You Have to Get Right

There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make your direct mail project...