ALL RESOURCES

Valuable resources about the industries and people we serve

Welcome to our Resources library. Mining data and solving problems is what we do best. As experts in print and communication technologies as well as multi-channel marketing we’d like to share what we know with you. Take a look at the resources we’ve curated for your benefit.

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Innovative Packaging Design Tips

Today product packaging plays a critical role in attracting consumers' attention, generating more sales and communicating brand values. Innovative packaging not only captures interest but can also enhance the customer experience, encourage purchases, and foster...

Types of Folding Cartons in Packaging

There are many types of folding cartons and boxes that play a big role in packaging across every industry. From consumer electronics to food products, the adaptability and efficiency of folding cartons make them a popular choice. These cartons not only provide...

What is Greenwashing? And How to Ensure You Aren’t Doing It

What is Greenwashing? How to Ensure Your Commercial Printing is Sustainable

In today’s environmentally conscious world, businesses are eager to demonstrate their sustainability efforts. From eco-friendly packaging to reducing carbon emissions, sustainable practices are vital to attracting and retaining customers who value environmental...

Should Hospitals Create Patient Publications?

In the increasingly competitive and complex healthcare landscape, communication plays a critical role in ensuring that patients feel informed, supported, and empowered. One powerful communication tool that hospitals can leverage is patient publications—regularly...

Brochure Design Trends Every Business Should Know

Brochures remain a crucial marketing tool for businesses, providing a tangible and visually appealing way to showcase products, services, and brand values. But like all marketing materials, brochures evolve with consumer expectations and design trends. To stay...

3 Ways to Acquire New Banking Customers

Acquiring new customers demands creative and multi-channel marketing approaches. It’s not just about standing out with a catchy online campaign or an asset that simply looks good. Traditional methods, like direct mail and print advertising, continue to deliver...

MATCHMAKING: Data segmentation as a tactical tool

The disruption of the financial services industry is here. The growing presence of innovative fintech and big tech companies, increasing consumer demand for efficiency in managing finances, and the tightening of regulatory attitudes are impacting how marketers...

nextpage banking direct customers and bank marketing

Direct Mail Leads to Direct Business

Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for higher conversion rates and deeper connections with consumers. Some key ideas to consider: • Direct Mail requires an investment...

Branching Out – Tactics for Financial Marketers to Reach New Audiences

When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that had been a highly successful strategy for early growth. But as it sought to compete with larger players, it knew it would have to wade...