ALL RESOURCES

Valuable resources about the industries and people we serve

Welcome to our Resources library. Mining data and solving problems is what we do best. As experts in print and communication technologies as well as multi-channel marketing we’d like to share what we know with you. Take a look at the resources we’ve curated for your benefit.

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What Questions Should A Marketing Agency Ask A Print Company?

What Questions Should A Marketing Agency Ask A Print Company?

The collaboration between marketing agencies and print companies plays a critical role in creating a smooth and long lasting operation. Ensuring a smooth and successful partnership requires marketing agencies to ask the right questions before embarking on projects....

Bank Marketing Trends for 2024

Bank Marketing Trends for 2024

As we step into 2024, the banking sector continues to navigate through a rapidly evolving landscape, marked by technological advancements and changing consumer behaviors. Amidst this transformation, banks are adopting a blend of traditional and innovative marketing...

How Banks Use Contests to Market Themselves

How Banks Use Contests to Market Themselves

Bank marketing involves more than running commercials on traditional media outlets or placing an ad in a newspaper. Banks can also use contests, which are a popular marketing strategy due to the fact people love to win free “stuff”. Plus the entries also give the...

How to Manage Effective Patient Marketing Campaigns

How to Manage Effective Patient Marketing Campaigns

In order for healthcare offices to be successful, patient marketing needs to be a primary component of reaching new and existing patients. A patient marketing strategy is performed to identify and attract the business of potential patients along with retaining...

Sustainable Substrates for Eco-Friendly Printing

Sustainable Substrates for Eco-Friendly Printing

In a continuing effort to practice eco-friendly printing, many businesses are turning away from just using standard paper in their printing and using various print substrates to create their marketing materials. In general, green printing uses eco-friendly...

How Do Federal Banking Regulations Affect Direct Mail?

How Do Federal Banking Regulations Affect Direct Mail?

Direct mail marketing is one of the most successful methods of reaching specific customers that a business wants to connect with on a regular basis. Federal banking regulations impact direct mail through the Federal Reserve System which is responsible for...

The Goal is Net Zero - How Can Print Companies Help?

The Goal is Net Zero – How Can Print Companies Help?

As shown in the title of this section, net zero emissions is an overall print industry goal as it ensures the carbon dioxide produced by humans is removed from the atmosphere via natural means or technological means. We will go into greater detail about how print...

Is a Higher Point Paper Thickness Considered Premium?

Is a Higher Point Paper Thickness Considered Premium?

The paper stock that is chosen for printing marketing materials and/or magazines can have an impact on how they are received by the public. Paper thickness gives the printed item a professional look and helps it last longer. Paper weight thickness actually involves...