ALL RESOURCES

Valuable resources about the industries and people we serve

Welcome to our Resources library. Mining data and solving problems is what we do best. As experts in print and communication technologies as well as multi-channel marketing we’d like to share what we know with you. Take a look at the resources we’ve curated for your benefit.

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Blog Articles

The Embellishment Effect: How Print Engages the Senses

The Embellishment Effect: How Print Engages the Senses

The Embellishment Effect: How Print Engages the Senses In today’s digital-first world, consumers are constantly swiping, scrolling, and tapping on glass screens. But when it comes to making a lasting impression, print still holds an edge—and embellishments like...

Bank Marketers: Winning Gen Z with Personalization

Bank Marketers: Winning Gen Z with Personalization

Bank Marketers: Winning Gen Z with Personalization As a bank marketer, you're on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to...

Why Brains Prefer Print

Why Brains Prefer Print: Insights for Marketers

Why Brains Prefer Print: Insights for Marketers For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer...

why-direct-mail-works

Why Direct Mail Works in the Digital Age

Why Direct Mail Works in the Digital Age Marketers have spent the last decade shifting their budgets toward digital channels. As inboxes get full, people ignore online ads, and privacy rules become stricter, one old way of advertising is coming back strong: direct...

Business printing

What Really Drives Results in Business Printing

What Really Drives Results in Business Printing In the business printing industry, there’s always buzz about the “latest and greatest” press. Bigger, faster, more colors, more automation—it’s exciting if you’re the one buying the machine. But here’s the reality:...

No Postage Increase in January 2026

No Postage Increase in January 2026

No Postage Increase in January 2026 Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great...

Tactile Direct Mail

Tactile Direct Mail Still Delivers:The Power of Touch

Tactile Direct Mail Still Delivers: The Power of Touch In our overly connected digital world, physical touch is more powerful than ever. The "return of touch" is all about a new appreciation for things we can hold in our hands. Printed pieces with tactile...