Direct mail retargeting enables you to retarget customers who visited your website with a direct mail piece. Retargeting campaigns engage anonymous website visitors who are already interested in your brand by matching online activity (through IP address) to a physical address. This drives engagement and is essential in turning website visitors into customers. Certain types of site visitor behavior create various triggers to send them a highly targeted mail piece.

Direct Mail Triggers Include:

  • Viewing service pages or specific products
  • Downloading a PDF or other content without completing a form
  • Browsing a home page
  • A lapsed customer looking for help with a print project

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Connect Magazinee

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