DIRECT MAIL RETARGETING

SEND OUT A PERSONALIZED LETTER OR POSTCARD TO A RECENT WEBSITE VISITOR 

Direct mail retargeting enables you to retarget customers who visited your website with a direct mail piece. Engage anonymous website visitors who are already interested in your brand by matching online activity (through IP address) to a physical address. This drives engagement and is essential in turning website visitors into customers. Certain types of site visitor behavior create various triggers to send them a highly targeted mail piece.

Triggers like:

  • Viewing service pages or specific products
  • Downloading a PDF or other content without completing a form
  • Browsing a home page
  • A lapsed customer looking for help with a print project
information-security

Information Security is a top priority at NextPage

Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage,...

Are You Learning the Right Things from Your Data?

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their...

customer journey

5 Ways to Personalize the Customer Journey

Let’s face it—today’s consumers are in the driver’s seat. They choose the brands and experiences. That’s why more brands are getting personal today. By creating human-centered experiences, and making them work, you can drive your consumers from their...

Why Your POS System is Crucial to Your Marketing Plan

Technology is constantly evolving and moving forward, leaving in its wake a trail of antiquated and useless equipment. It's been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the reign...

big_data

How to Create an Effective Data-Driven Marketing Strategy

Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages...

6 Ways A Marketing Portal Can Help Your Business

Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales...

Connect Magazinee

How High Value Direct Mail Can Increase Response Rates

NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing leaders 6 times a year. In a recent issue, we wanted to do something special, something that really showcases how creative you can get with high value, personalized direct...

big_data

6 Tips For Big Data Harmony Within Your Organization

Many companies are figuring out that to gain a competitive advantage these days, harnessing the Big Data they have accumulated and making it accessible to the right people with the right strategy is key. “In the future, the real value of an organization will not...

Direct_mail_data

Three Attributes of Direct Mail Data You Have to Get Right

There are a lot of theories about what makes a direct mail piece stand out from the crowd - the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make...

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