DIRECT MAIL RETARGETING

SEND OUT A PERSONALIZED LETTER OR POSTCARD TO A RECENT WEBSITE VISITOR 

Direct mail retargeting enables you to retarget customers who visited your website with a direct mail piece. Retargeting campaigns engage anonymous website visitors who are already interested in your brand by matching online activity (through IP address) to a physical address. This drives engagement and is essential in turning website visitors into customers. Certain types of site visitor behavior create various triggers to send them a highly targeted mail piece.

Direct Mail Triggers Include:

  • Viewing service pages or specific products
  • Downloading a PDF or other content without completing a form
  • Browsing a home page
  • A lapsed customer looking for help with a print project
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There are a lot of theories about what makes a direct mail piece stand out from the crowd - the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make...

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