DIRECT MAIL AUTOMATION

eliminate the repetition with direct mail automation

Our direct mail automation systems are designed to eliminate the repetitive, manual processes often involved in designing, proofing, print and delivering effective direct mail. And, because our print and marketing automation systems are integrated with our Variable Data Print technology, our process is seamless in producing highly personalized materials and digital pages.

How Direct Mail Marketing Automation Works:

Template, Asset, and Business Rule Configuration

NextPage collaborates with the client to design and configure a variable data print template in the direct mail marketing automation platform, using data-driven business rules and variable text and image assets.

Secure Data Deliver

NextPage provides protected data delivery using Secure FTN (SFTP) via whitelisted IP Addresses, or via Web Service API.

Automated DataExchange

Client systems deliver data files to NextPage via SFTP or Web Service API. Data files are auto-imported, and an email notification is delivered to the client.

Back End Print and Mail Production

Once a job is approved and moves to production, NextPage produces and mails the designated pieces for automated marketing solutions without the hassle of additional work.

Final Production and Postage Billing

The NextPage accounting team emails a designated email address (or group) a summary PDF invoice and detailed billing report.

Personalize Direct Mail Campaigns. Here’s Why

Personalize Direct Mail Campaigns. Here’s Why

Each time a person checks their mail at home or work, they have an opportunity to hold a personalized direct mail piece in their hand. If you personalize direct mail messages, you make a connection with your target audience. Keep in mind you only have a few seconds...

Direct Mail for the Healthcare Industry

Best Ways To Use Direct Mail in Healthcare Industries

Direct mail healthcare marketing is an invaluable tool that creates a connection with customers through precise targeting that allows for maximum efficiency in reaching a wider audience. The performance of healthcare direct mail can also be tracked and measured to...

Increase ROI using Direct Mail for Banks

Increase ROI using Direct Mail for Banks

Direct mail is an effective and eye-catching way for banks to build or strengthen relationships with their customers. Direct mail for banks grows response rates and makes a lasting impression.  Direct mail for banks lends credibility to the business as an envelope...

Benefits of Automating Your Direct Mail Advertising

Benefits of Automating Your Direct Mail Advertising

Successful marketing programs require many small tasks being performed correctly every day. Marketing automation builds your communication platform by creating a constant, regular communication channel that can be accessed by your members. This ongoing...

Direct Mail Success

What Color Envelopes get the Highest ROI in Direct Mail?

When someone says the word “growth” to you, do you picture a certain color such as green (for monetary growth)? If so, you are not the only one as “growth” is one of the most common words associated with the color green. Colors have the power of suggestion and that...

Are You Using Custom QR Codes In Your Direct Mail?

It’s sometimes hard to think about how much American business has changed since the advent of COVID-19. Think about products and services such as reusable menus and public touch screens that are no longer in high demand. On the other hand, there are some success...

IPhone Update Scans QR Codes Without An App

Are You Using Custom QR Codes in Your Direct Mail?

It’s sometimes hard to think about how much American business has changed since the advent of COVID-19. Think about products and services such as reusable menus and public touch screens that are no longer in high demand. On...

Benefits of Direct Mail in Healthcare Marketing

Benefits of Direct Mail in Healthcare Marketing

Healthcare direct mail is still a popular direct mail marketing option. Healthcare marketing experts are turning to technology for a number of benefits related to sending direct mailers. These direct mail pieces allow marketers to take advantage of the scale,...

How Shape-cut Envelopes Create High Value Direct Mail

How Shape-cut Envelopes Create High Value Direct Mail

The use of shape-cut envelopes continues to grow in popularity as companies enjoy having the choice of custom envelopes that can help them stand out from the competition. The design and creation of unique direct mail envelopes is essential to increasing response...

Are Paper Prices Going Up? 2023 Trends.

Are Paper Prices Going Up? 2023 Trends

Over the past twelve (or more) months, the print industry has had to deal with paper prices going up along with increasing labor costs and higher postage costs. Each of these factors has contributed to paper price increases over the last year and it looks like the...

Contact Us Today To Get Started

Contact us today to get connected to a sales representative specializing in your industry.

How Can We Help?

Contact Info

8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404