DIRECT MAIL AUTOMATION

eliminate the repetition with direct mail automation

Our direct mail automation systems are designed to eliminate the repetitive, manual processes often involved in designing, proofing, print and delivering effective direct mail. And, because our print and marketing automation systems are integrated with our Variable Data Print technology, our process is seamless in producing highly personalized materials and digital pages.

How Direct Mail Marketing Automation Works:

Template, Asset, and Business Rule Configuration

NextPage collaborates with the client to design and configure a variable data print template in the direct mail marketing automation platform, using data-driven business rules and variable text and image assets.

Secure Data Deliver

NextPage provides protected data delivery using Secure FTN (SFTP) via whitelisted IP Addresses, or via Web Service API.

Automated DataExchange

Client systems deliver data files to NextPage via SFTP or Web Service API. Data files are auto-imported, and an email notification is delivered to the client.

Back End Print and Mail Production

Once a job is approved and moves to production, NextPage produces and mails the designated pieces for automated marketing solutions without the hassle of additional work.

Final Production and Postage Billing

The NextPage accounting team emails a designated email address (or group) a summary PDF invoice and detailed billing report.

Direct Mail Success

What Color Envelopes get the Highest ROI in Direct Mail?

When someone says the word “growth” to you, do you picture a certain color such as green (for monetary growth)? If so, you are not the only one as “growth” is one of the most common words associated with the color green. Colors have the power of suggestion and that...

Benefits of Direct Mail in Healthcare Marketing

Benefits of Direct Mail in Healthcare Marketing

Healthcare direct mail is still a popular direct mail marketing option. Healthcare marketing experts are turning to technology for a number of benefits related to sending direct mailers. These direct mail pieces allow marketers to take advantage of the scale,...

How Shape-cut Envelopes Create High Value Direct Mail

How Shape-cut Envelopes Create High Value Direct Mail

The use of shape-cut envelopes continues to grow in popularity as companies enjoy having the choice of custom envelopes that can help them stand out from the competition. The design and creation of unique direct mail envelopes is essential to increasing response...

Are Paper Prices Going Up? 2023 Trends.

Are Paper Prices Going Up? 2023 Trends

Over the past twelve (or more) months, the print industry has had to deal with paper prices going up along with increasing labor costs and higher postage costs. Each of these factors has contributed to paper price increases over the last year and it looks like the...

Direct Mail Automation: Take Campaigns to the Next Level

Direct Mail Automation: Take Campaigns to the Next Level

Marketing automation has become a powerful tool for businesses looking to connect with customers as well as save time and money on manpower. The growing ability to easily connect with consumers in a quick manner through online marketing platforms has proven to have...

You’ve (Still) Got Mail

Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn't mean that you can't engage with them. Digital communication channels have been paramount, but overcrowded. That's where print steps in. Direct mail reported...

Is Your Digital Life Missing Something?

When the world has moved to more of a digital centric ideology, how do you cut through the clutter? You go old school. That's right, ink on paper cuts through the digital landscape and reaches recipients. What's more old school than the catalog in the mail! When a...

Direct Mail Success

Be the Mailbox: Your 5-Point Plan to Direct Mail Success

Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is...

Contact Us Today To Get Started

Contact us today to get connected to a sales representative specializing in your industry.

How Can We Help?

Contact Info

8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404