It’s no secret; speak to your audience with personalized messaging that’s relevant to each recipient and you’ll increase the average response rate. We see average response rates increase from typically 4-5% to over 7% for non-profit marketing programs.

NextPage makes personalized not-for-profit marketing fundraising simple by using your database to produce highly personalized direct marketing programs, including:

  • Donor acquisition and renewal campaigns
  • Thank you letters
  • Newsletters
  • Donor receipts and annual giving statements
  • Multi-channel campaigns including mail, email and other marketing programs


Use automated printing and direct mailing systems from NextPage to produce and deliver your personalized communications faster, easier and more cost efficiently. Building a base of lifetime donors – and thanking them for their continued support – can monopolize the time of your important staff or volunteers. But our automated system and Variable Data Printing eliminates the manual design, printing and mailing process.

Direct Mail Marketing for Appeals

Direct Mail Marketing for Appeals

When it comes to nonprofit organizations of any size, one of the most successful times for nonprofit marketing is during appeal season. An appeal marketing campaign needs to ensure that your message for support and donations is delivered to the right people at the...

Increase Non-Profit Donations with Custom QR Codes

Increase Non-Profit Donations with Custom QR Codes

In the past few years, you have likely noticed several businesses using custom QR codes. Even though these scannable codes have been in use since the mid-’90s, they have only recently become more common as a result of the pandemic. There are many people who do not...

5 Nonprofit Marketing Strategies for the New Year

5 Nonprofit Marketing Strategies for the New Year

Every marketing team faces the challenge of doing more with less and success doesn't come easy. Nonprofit organizations face these challenges most. Fortunately, when it comes to creating your own strategy, learning from those who have already engaged in nonprofit...

Why Non-Profits Should Use Variable Data Printing in Direct Mail

Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel...

Race in a Cave at the Groundhog Run

The weather outside is still frightful but running in a cave is so delightful. Subtropolis at Hunt Midwest, where NextPage is located, has hosted the annual Groundhog Run since it began in 1982. The event is a 5k-10k run on the weekend before Groundhog Day that...

How One Charity’s Direct Mail Envelope Caught My Eye

Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter, but it was the envelope that caught my attention. It was bright red with an image of a penguin wearing a hat and scarf on it. A string of...

KC Podcast Helps Nonprofit Marketers

Bonyen Lee-Gilmore from Planned Parenthood Great Plains earlier this year appeared on the M&C Nonprofit Marketing Talk podcast to discuss her job as marketing and communications director. "No matter what you do, no matter what kind of nonprofit you are, if...

Nonprofit Donations In Nonprofit Marketing

How Often Should You Ask For A Nonprofit Donations

Last week on June 15th we held a seminar in our offices for nonprofit marketers and directors entitled “How to Grow your Donor Base to Create a Monthly Giving Machine” presented by Erica Waasdorp of A Direct Solution. One of the topics that Waasdorp touched on, was...


How do Monthly Donors Compare to Annual Fund Donors?

This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage's Lunch & Learn series, on June 15th, 2017 Erica hosted...

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8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404