VARIABLE DATA PRINTING

DRIVE ENGAGEMENT WITH PERSONALIZED MARKETING COMMUNICATIONS

In today’s fast-paced marketing world, personalized communication is key. Variable Data Printing (VDP) is a strong tool for connecting with your audience. It customizes each printed piece with unique text, images, and offers made just for the recipient. Whether you’re aiming to improve response rates or drive customer engagement, VDP ensures your marketing materials speak directly to each individual.

What is Variable Data Printing?

Variable Data Printing allows for dynamic customization in print production. It means every piece can include different text, graphics, or images, providing a one-to-one marketing experience. By using VDP, businesses can send highly targeted messages that resonate more deeply with their audience.

Why Choose NextPage for VDP?

At NextPage, we have been leading in Variable Data Printing for over 30 years. We started with HP toner printers and moved to advanced technologies. These include the HP Indigo, Canon varioPrint iX, and HP Inkjet Web presses. Our advanced VDP tools help businesses deliver the right message to the right audience at the right moment.

With VDP, you can expect:

Up to 10x higher response rates than traditional direct mail
Personalized URLs (PURLs) and unique QR codes
Enhanced order sizes and better ROI

Take Your Personalization Further

NextPage combines VDP with digital marketing tools. These tools include personalized URLs, email campaigns, and unique tracking numbers. This helps you create a strong and measurable experience across different channels.

Start transforming your marketing strategy with Variable Data Printing. Let NextPage show you how tailored communication can significantly boost your ROI.

Bank Marketers: Winning Gen Z with Personalization

Bank Marketers: Winning Gen Z with Personalization As a bank marketer, you're on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to...

Why Brains Prefer Print: Insights for Marketers

Why Brains Prefer Print: Insights for Marketers For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer...

What Really Drives Results in Business Printing

What Really Drives Results in Business Printing In the business printing industry, there’s always buzz about the “latest and greatest” press. Bigger, faster, more colors, more automation—it’s exciting if you’re the one buying the machine. But here’s the reality:...

No Postage Increase in January 2026

No Postage Increase in January 2026 Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great...

Commercial Printing and Direct Mailing Campaigns Services That Drive Results

Commercial Printing and Direct Mailing Campaigns Services That Drive Results At NextPage, our commercial printing services for marketing campaigns include the latest equipment and expert staff. Combined, it’s the catalyst for powerful, performance-driven...

Print Marketing: Balancing Personalization for Success

Print Marketing: Balancing Personalization for Success As marketing has evolved, personalization has emerged as a key advantage for businesses aiming to connect with their audience. The ability to tailor messages to individual customers creates opportunities...

Overcome Digital Fatigue: Print is Your Secret Weapon

Overcome Digital Fatigue: Commercial Print is Your Secret Weapon

Overcome Digital Fatigue: Commercial Print is Your Secret Weapon Overlooking the power of print in this digital age is easy, but that doesn't mean print isn't a powerful tool in the marketing arsenal. Employing commercial print in your marketing can help to...

The Lasting Appeal of Printed Books in Education

The Lasting Appeal of Printed Books in Education Printed books continue to hold their ground as a favorite among students and teachers, despite the rising popularity of digital alternatives. While eBooks may offer an easy option, recent studies highlight...

A collection of print marketing materials

Commercial Print: The Cornerstone of Modern Marketing

Commercial Print: The Cornerstone of the Modern Marketing Landscape Living in a time of digital innovation, it's easy to overlook the lasting power of commercial print. That is one of the key strategies for any business. It aims to create memorable...

Print on Demand vs Inventory

There has long been an ongoing debate between those who support the practice of print on demand and those who would rather have print inventory on-hand at all times. The two practices are not the same which is what leads to the debate of print on demand vs....

EXPLORE OUR RESOURCES

READY FOR COMMERCIAL PRINTING?

How Can We Help?

Contact Info

8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404