IP TARGETING

HOW IP TARGETING INCREASES DIRECT MAIL CONVERSIONS

With IP Targeting, you can deliver digital ads to the same customers that are receiving your direct mail piece. Not only does IP Targeting help increase exposure to your campaign, but it also provides a pathway for conversions. 

An IP address is the numerical label assigned to every device that is connected to a particular computer network, and is used for network interface identification, and location addressing. Your computer, smartphone, iPad and laptop all have a unique IP address. Contact NextPage today to learn more about how IP Targeting can work for you.

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IP Targeting uses a special algorithm to match the physical address of a resident to the IP address on the resident’s computer allowing for delivery of targeted digital ads.

 

IP Targeting is called the “postman of the internet”, because you can use this product to enhance a direct mail campaign with digital ads delivered to the same addresses. The digital ads combined with the direct mail piece can increase conversions up to 200% more than using direct mail alone.

5 Innovative Direct Mail Trends to Engage Audiences

While digital marketing represents the new paradigm for doing promotional work, this doesn't mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of sorts,...

How Geoframing is like Geofencing on Steroids

I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for...

Reverse Append – Send Direct Mail to Visitors of Your Website

In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with...

IP Targeting With Venue Replay – Using High-Value Locations

IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you...

Why IP Targeting and Direct Mail Campaigns are Dynamic Duo

  Direct mail campaigns continue to be a powerful marketing tool for reaching customers with a highly targeted message. According to the 2017 DMA Response Rate Report: The average direct mail household response rate is 5.1% (compared to .6% email, .6% paid...

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