Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you are using it.
I recently wrote a report on using Data-Driven Charts and Graphs that is filled with examples, and also contains guidance on addressing common implementation challenges. This report is my attempt to help agencies and marketers plan how data-driven graphs and charts can be employed to make their direct marketing more relevant, more engaging and ultimately more effective.