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Netherland’s Retailer Personalizes 98% of Outbound Email

Netherland’s Retailer Personalizes 98% of Outbound Email

by Admin | Oct 19, 2016 | Blog, EMAIL MARKETING, RETAIL

I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega...
Multi-Channel Success Could be Easy as 1-2-3

Multi-Channel Success Could be Easy as 1-2-3

by Admin | Mar 6, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING

Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story...
Personalized Marketing: What You Need to Know!

Personalized Marketing: What You Need to Know!

by Admin | Sep 5, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, PERSONALIZED URLS

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention....
The Hidden Value of Marketing Automation Software

The Hidden Value of Marketing Automation Software

by Admin | Aug 1, 2013 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION

Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition,...
IKEA’s Direct to Consumer Marketing to Grow Customer Base

IKEA’s Direct to Consumer Marketing to Grow Customer Base

by Admin | Apr 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). Loyal Customer Base Receives Printed Materials IKEA...
Ring in the New Year by Conducting a Marketing Audit

Ring in the New Year by Conducting a Marketing Audit

by Admin | Dec 27, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT

Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each...
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8300 NE Underground Drive
Pillar 122
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(816) 459-8404

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