4 Best Practices of Email Lead Nurturing
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4 Best Practices of Email Lead Nurturing

When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of the next few months, he will receive additional personalized emails...

5 Ways to Decrease Your Email Unsubscribe Rates
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5 Ways to Decrease Your Email Unsubscribe Rates

Email marketing is a terrific method of keeping in touch with your active customers. It works especially when combined with direct mail. However, the CAN-SPAM Act of 2003 legally requires you to give people the option to unsubscribe from all emails and you have to fulfill those requests within 10 business days. This doesn’t have...

Email Communication Still Number One for Executives
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Email Communication Still Number One for Executives

The numbers are in and it’s official – email is still the No. 1 way today’s business executives prefer to communicate. According to HubSpot’s “State of Inbound 2017,” 86 percent say getting pinged electronically is the way to go. The survey, which queried 6,399 professionals in 141 countries, looks at the marketing priorities, new content...

119 Reasons Why Email Is Still a Marketing Juggernaut
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119 Reasons Why Email Is Still a Marketing Juggernaut

In 2009, the Wall Street Journal’s Jessica E. Vascellaro stated that “email has had a good run as king of communications. But It’s reign is over.”  She assumed like others that services like Facebook, Twitter, Slack, Snapchat, instant messaging and texting would render it obsolete. But in 2017, email is here to stay, and is stronger than ever. Here’s...

Netherland’s Retailer Personalizes 98% of Outbound Email
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Netherland’s Retailer Personalizes 98% of Outbound Email

I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale...

What Time Slot Did Your Super Bowl Ad Get?
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What Time Slot Did Your Super Bowl Ad Get?

It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played and replayed for the entire world to judge. Everyone has their favorite brand that they can’t wait to see, hoping they...

What is Your Plan for a “Mysterious” Market?
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What is Your Plan for a “Mysterious” Market?

The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t the most reassuring word. A few synonyms for the word ‘mysterious’: secretive, enigmatic, shadowy,...

When Sending an Email is Worse Than Not
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When Sending an Email is Worse Than Not

Marketing Automation is a Wonderful Tool Marketing automation can save you time, and it allows you to reach out to prospects in an individual way that you would never have time to do without automation tools. Sometimes. The convenience and affordability of automated email marketing are indisputable so why only sometimes? Like all forms of marketing, automated email...

Mailboxes Don’t Have Spam Filters
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Mailboxes Don’t Have Spam Filters

Or Delete Buttons Ok, so you know the statistics.   You know that on average, the email marketing open rate is 22-23%. The click rate is less than 5 %. If your business is using this as your primary marketing tool, you may believe that even if they don’t open your email, you are keeping the...