by NextPage | Oct 9, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But... 
by NextPage | Aug 15, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, Marketing
It can be tough to create an effective marketing campaign that cuts through the daily digital clutter. It often means changing strategies, testing new concepts and broaching new messaging territories – all things that you might approach with hesitation. But... 
by | Aug 9, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them,... 
by | Jul 30, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING ROI, QR CODES, VARIABLE DATA PRINTING
No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your... 
by NextPage | Apr 19, 2018 | EMAIL MARKETING, LEAD GENERATION
When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of... 
by | Mar 13, 2018 | Blog, EMAIL MARKETING, LEAD GENERATION, Marketing, PERSONALIZATION
Email marketing is a terrific method of keeping in touch with your active customers. It works especially when combined with direct mail. However, the CAN-SPAM Act of 2003 legally requires you to give people the option to unsubscribe from all emails and you have to...