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The VDP Secret High-Performers Already Know In today’s saturated marketing environment, a generic message is a lost opportunity. Customers are bombarded with content every day—so personal connection becomes a differentiator. That’s why growth brands are leveraging Variable Data Printing (VDP) to send personalized, data-rich communications that cut through the noise
Connection Is the New Conversion: How Personalization and Print Drive Results In a world overwhelmed by digital noise, personalization and print is no longer optional – it’s essential. Mass-blasted campaigns are losing effectiveness. What matters today is relevance and connection – especially in channels like direct mail postcards. At NextPage,
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels,
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition, marketing campaign automation also creates opportunities for numerous new marketing processes that boost the cost-effectiveness, efficiency
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each expenditure line item by line item. These are the signs
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data
