by Jessica Klieman | Oct 13, 2022 | Blog, VARIABLE DATA PRINTING
How do you create large individualized direct mail pieces in a single run that sparks interest? One of the most popular, and powerful, methods is Variable Data Printing (VDP). The idea behind VDP is actually rather simple: The best way to form a connection is to... 
by | Jun 28, 2019 | Blog, DATABASE MARKETING, DIGITAL MARKETING, MARKETING AUTOMATION, NEWS, VARIABLE DATA PRINTING, VISION & VALUES
Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage, we... 
by | Oct 26, 2018 | CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Businesses can leverage many channels to accomplish their retention marketing goals—direct mail included. However, sending simple postcards with discounts and offers generally isn’t enough to keep customers engaged. Consider the following three creative direct mail... 
by Austin Kershaw | Oct 12, 2018 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that... 
by NextPage | Oct 9, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But... 
by | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...