by Jessica Klieman | Apr 20, 2023 | BANKS, DIGITAL MARKETING
When it comes to customer loyalty, all banking institutions face the challenge of ensuring they increase their visibility across all customer types. Banks also need to deliver on new accounts and keep their existing customer relationships. In the business world, it is... 
by Jessica Klieman | Mar 9, 2023 | FINANCIAL SERVICES, Marketing
When it comes to successful print marketing, data driven marketing is an increasingly important part of the decision making process. Banks and financial institutions are using data driven decision making to grow customer engagement and loyalty. In this article, we... 
by Jessica Klieman | Feb 2, 2023 | DIRECT MAIL, FINANCIAL SERVICES
Direct mail is an effective and eye-catching way for banks to build or strengthen relationships with their customers. Direct mail for banks grows response rates and makes a lasting impression. Direct mail for banks lends credibility to the business as an envelope in... 
by Jessica Klieman | Feb 1, 2023 | LEAD GENERATION, Marketing
Imagine a potential financial services customer, a first-time homebuyer, seeking answers to a question. Maybe they typed, “How do I find the right mortgage lender” into the search bar. They come across a result that looks helpful, offering first-time... 
by Jessica Klieman | Jan 5, 2023 | Blog, Marketing Strategies
Banking as a member of credit unions and community banks is an ideal option for the average consumer because they often provide many of the same products offered by larger traditional banks at a lower rate. However, you still need to get consumers in the door of your...